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4 Ways to Increase Candidate Engagement in Higher Ed

4 Ways to Increase Candidate Engagement in Higher Ed

Don’t miss out on a Nobel because of bad process

Higher education institutes have always grappled with long hiring processes. Of course we’d like it to be faster, but we also recognize the search process as inherently longer because of the nature of the position. Each search is conducted with careful consideration and the hope that taking time to make the right decisions is mutually beneficial for new hires and the institutions. That said, it’s difficult to maintain candidate engagement throughout lengthy decisions. Here’s a few ways to cut down on the “black hole” effect. Don’t lose your hires because of bad processes because you’ll be kicking yourself if you lose a candidate and see them winning a Nobel prize at another school a decade down the road.

 

1. Be thoughtful when building an application process.

Ensure your application process is flexible and includes only the information necessary to make a decision. Too much information required upfront can discourage some of the best candidates from applying. For example, references are often not required during the initial round of review. Requesting more information from candidates who are qualified later in the process will keep them engaged if they see your process as logically sequenced and relevant. Essentially, don’t push away smart candidates with dumb process setting.

 

2. Manage Expectations!

Be upfront with your candidates about the timeframe. You may have a period of when applications are accepted before anyone at all gets reviewed. You may have expected delays such as breaks or other known periods where the hiring team will be busy or unavailable. Look at your calendar, assess, and establish a realistic timeframe for your candidates by attaching dates (or date ranges) to each application step and review.

 

3. Communication is your friend!

According to a recent hiring survey conducted by Robert Half, “when faced with a lengthy hiring process, 39 percent of survey respondents lose interest and pursue other roles, while 18 percent decide to stay put in their current job.”

Use your institutions marketing software or the thousands of free or paid tools you can find on the internet to set up an email sequence. Letting candidates know you are still interested in them as well as providing more details about your Institution and community to keep them engaged. In the final rounds or if it comes down to the candidate choosing your institution rather than you choosing them, hosting events and tours can be another great way of keeping candidates engaged.

 

4. Have a personal touch

Sending updates via personal secured video messages are easy and cost effective – sometimes free! Vidyard Go Video for example is sleek and simple way to communicate with candidates or employees via a personalised video.

Simply record a quick video that personal and effective. This tool also tracks when candidates or employees actually watch the video and how many times viewed.

 

Check out EasyHire.me – by far the best platform for integrating video interviewing, live or recorded, into your hiring process for faster acquisition times and consistently higher quality candidates.

 

Jeremy Hoffman
Vice President, Sales
EasyHire

Human Resources Today


SHRM 2018 Annual Conference

SHRM 2018 Annual Conference

SHRM 2018 is sure to be an exciting an eventful opportunity for the HR Community come together to reunite, network, learn and grow professionally. I’m sure it’s something that all of us should attend if possible.

However, there are always circumstances that arise that prevent us from attending such as personal matters like a wedding. Or maybe professional obligation such as a project that you’re in the middle of that needs your immediate attention. So if you’re currently experiencing FOMO, here are some ways  you might be able to keep in touch with what’s going on in Chicago. Although, getting some of that famous Chicago deep-dish pizza would be worth the trip alone.

  1. #NOTATSHRM

Use the hashtag to search Google Facebook or Twitter for #NOTATSHRM. Several well-known bloggers and influencers in the HR community will be live blogging and do facebook lives streams or periscope as well as youtube live streams.

  1. #SHRM18

This is being used by attendees to discuss what’s happening in Chicago. From SHRM staff to bloggers and special events put on by vendors this is an easy way to find relevant content.

  1. NOTATSHRM Facebook Group

Started in 2017 by Jessica Miller-Merrell this group is designed to keep you up to date on what’s happening at the SHRM annual conference without having to be there. Click here to find the group on facebook and request to join.

  1. The SHRM e-learning library

Attend SHRM digitally for just $199. With a pass to the SHRM e-learning library you can get access to all concurrent sessions slides as well as audio. Not only will you get 2018 but every year since 2015 with over 500 courses and sessions. Though you won’t be able to enjoy the live speakers, collaborative breakout sessions, or visiting the exhibitors in-person, you’ll have the advice of top HR Tech experts in the industry at your fingertips. 

And remember: there’s always next year!